01
Telegram Onboarding
Launch the official Sheqela bot to register your merchant identity securely in one click.
🇪🇹 Made for everyday business in Ethiopia
Take your business online.
Your Store, Just a Scan Away
Create your modern online storefront, showcase catalog products, receive verified customer requests, and negotiate.
Start with your Telegram account. Fast setup in under 2 minutes.
Your Dedicated Digital Storefront
A lightning-fast, mobile-first web storefront under your own brand name.
Instant Catalog & SKU Management
Add products, high-res photos, stock levels, and shareable QR codes with ease.
Direct Telegram Negotiation
Receive order inquiries in Telegram, haggle comfortably, and finalize sales.
From Registration to Your First Product in Minutes
No complicated paperwork or technical barriers. Set up your storefront directly via Telegram.
02
Brand Customization
Select your store theme, add your logo, branch locations, and payment details.
03
Publish & Sell
Upload your inventory, generate product links, and share with customers on social media.
The Essentials to Scale Commerce in Ethiopia
A Digital Showroom Shoppers Love
Deliver smooth browsing, instant product search, high-res galleries, and clean category filtering on any phone or computer.
Real-Time Request & Order Pipeline
Organize customer requests, track payment verification proofs, manage staff permissions, and keep sales records organized.
Transparent Pricing for Every Merchant
Start free today and grow your online business across Addis Ababa and beyond.
Free Trial
Perfect for individual sellers, boutiques, and emerging businesses going digital.
0 ETB / month
- ✓ 30 days of free access
- ✓ Dedicated storefront on sheqela.et
- ✓ Direct Telegram bot integration
- ✓ Unlimited product listings
- ✓ Real-time buyer requests
- ✓ Basic analytics and inquiry records
Most Popular
Pro Merchant
For established retailers, multi-branch vendors, and high-volume sellers.
699 ETB / month
- ✓ Everything in Trial, plus:
- ✓ Unlimited product listings & high-res media
- ✓ Multiple staff roles assignment
- ✓ Custom domain or premium subdomain
- ✓ Priority search placement & XML sitemap indexing
- ✓ Printable in-store QR code generator
- ✓ In-depth Sales Management
- ✓ Reporting & Analytics